Brian McCullough - Organizational Internet and Marketing Consultant

My friends Ryan and Erica passed this blog onto me a few days ago and I have been checking it everyday since. The blog is called Al Dente in their about us they say that they are “…Amazon.com editors who love to cook, decorate, garden, and most importantly…eat”. They definitely do a good job proving their passion through the awesome blog posts found at www.aldenteblog.com. Check out a few of my favorite posts from the blog below. Oh yeah if you like the Al Dente blog don’t forget to subscribe to their RSS feed

Almost Edible Photo: The Naked Lobster Roll

That is a lot of good lookin lobster…..

Burger King Creates King of Burgers

I would not buy the $200 burger but id like to try and make one, the ingredients look so good. Although I would buy the $65 burger in Las Vegas at Le Burger Brasserie inside Paris.

Almost Edible Photo: Bacon-Wrapped Tater Tots

I don’t even know what to say about these…Amazing

Thanks Guys for the awesome blog !

 Brian McCullough 

 I was reading over some old notes of mine and found this personal  objective (See below). It reminded me that my purpose is to NEVER stop learning. Actually I do not think anyone should ever stop learning, however, that is easier said then fully realize and then conscientiously practiced.

Objective #4

“To continuously improve business techniques and technological expertise while helping organizations realize their full potential on the Internet.“

Best

Brian McCullough

The only thing going through my mind is, “Ok now that Ive announced to the world that I am going to be releasing an Internet marketing Podcast what in the heck do I do now?”.

My Thoughts Organized :

Make it Official : Press Release

Finalize a Game Plan : Mind Map (Freemind)

Write A Script : I will be using a past blog as a guide, the scrip will be casual and only used to keep me on track and time.

Mental and Physical Preparation : Don’t think this does not take mental prep time. I am not a pro in front of the camera and I am sure that most people reading this are not ether. Following is a list of things that I am doing to prepare, I am even going to list that things that I think are embarrassing.

• Sit in front of the camera all day while I work
• Record myself talking and take notes on playback
• Practice in the mirror
• Practice on location
• Go Tanning, but not to much
• Groom
  

Make a Video Intro : This is going to be professionally done to make up for the causal Podcast format.

Shoot the Video : Just using a standard mini DV camera. I do not image this would take more then one hour for just a final product of about 5 - 7 not including the intro (few extra seconds).

Put it all Together : I might just end up using Windows Movie Maker.

Finalize the Video : For me this will be setting up a private link to the video and showing it off to friends, family, and other professionals.

Release and Upload : I am going to upload the video to 30 video websites, a location that has RSS capabilities for Podcast directories, and submit to multiple Podcast directories like iTunes.

Market the Hell out of it : This is up to you, personally I might do a second smaller press release or announcement, Just submitting to all those video websites does a lot. You can also do an email campaign, Pay-per-click, Facebook Flyers, Feed Burner advertisements and/or a ton of other things. If you feel like being lazy for this part contact someone at Interloop Media for assistances.

If you want to track your name, business, an investment, or anything else that might be appearing online then signing up for Google Alerts is your first step to make that happen. Google Alerts are emails that automatically notify you when Google has found a new item pertaining to your requested topic. If you or you own a business that gets press you need to be signing up for these. In my situation I have many clients that frequently add new content to the internet and get press that appears online in various ways. In other words Google Alerts is an essential tool for me.

Signing Up :

First : Search Google for “Google Alerts” select this link “Google Alerts” or goto http://www.google.com/alerts

After this it is pertly simple, following is an image of what you will see on the Google Alerts page.

Search terms : Enter the word or phrase you want to track. If you are entering more then two (2) words I recomend added quotes i.e. “Brian McCullough” that way you will get only Brian and McCullough side by side and not a ton of emails with just “Brian” and then “McCullough” for something not regarding “Brian”.
Most of the time I will use multiple terms for one company, if a company is working with a specific type of technology or product then I will enter that too.

Type : I always go will comprehensive because I like to read blogs not ot mention blog are important to track as they hold a lot of weight in search engines. I use video when applicable.

How often : Well thats up to you, for investments I’d select as-it-happens for your own name I’d select once a day. Just remember your going to be getting emails from Google everyday.

Your email : Remember that after you create a Alert you will be required to conform the alert by opening a conformation email and selecting a link that will activate you Google Alerts, so don’t forget.

For more help visit the Google Alerts Help Page, they did a great job breaking Google Alerts done for us.

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Thats right people I am going to take a stab at publishing a Brian McCullough, Internet Marketing, Bad Ass Podcast; well we will see about the bad ass part. My plans are to have the first video up this week. Right now I am getting ready by working all day with the camera pointed directly at me so that when the time comes to hit the record button it will be an all natural experience. So here is the official announcement…

Official Announcement

Visit bpmccullough.com/blog on Wednesday March 19th to view their first official podcast. The first bpmccullough.com Podcast will cover personal SEO, and it will be outlining how anyone from a normal person to a corporate CEO can get the best results on Google and Yahoo by just doing a few simple things online. The Podcast will also outline one of Brian’s previous blog entries titled Personal SEO : better results for your name.

The idea of producing a Podcast came to Brian when he realized the power of distributing video online through various Internet marketing campaigns that he executed for a few of Interloop Media’s entertainment clients. Within the past few years search engines have made significant updates to include video from video content in their search results, “this update alone solidifies why business’ need to be producing and distributing video content online on a frequent basics” said McCullough. Video has also become a large tool in the news media, entertainment industry, and among individuals to communicate messages globally. Brian McCullough is very proud to have the opportunity to personally contribute fresh video content on the Internet.

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Brian McCullough “bpmccullough” is an Internet marketing and Internet public relations consultant for individuals and organizations. Brian does consulting for many clients including entertainment companies, movie studios, feature films, film producers, marketing companies, national franchises, high profile business people, national publications, appeal companies, and the list continues to grow. Today Brian McCullough offers his services and expertise through a company called Interloop Media Inc.

I often use this service as an advertiser now I am going to give the other end a shot.

If your like me your cell phone bill is about $300 a month, that was just becoming to much. I have had a Skype account for a few years now and have allows wanted to make the switch to more of a Skype dependent lifestyle. For about $60 a YEAR I went with Skype Pro, that gave me unlimited calls to landlines and cell phones in the US and Canada all year plus my own local phone number. To complete the deal I found a logistic cordless phone on clearance at Office Depot for about $35. Know for the topper I called my cell provider and lowered my bill  to a plan that is about $150 cheaper.

The quality of my Skpye calls are very good about 98% so overall I have no problem. Only thing is I need Skype to bring their cell phone/mobile  services to the US.

http://www.skype.com/mobile/ 
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P.S. International calls are super inexpensive too

Yeah thats right Yahoo said NO!, although I am a Google guy Yahoo is my number two with Microsoft being somewhere in the distant. I will deffenatlly will be waiting for the next move so fare the diolog has been as follows:

Yahoo to Microsoft :

“After careful evaluation, the Board believes that Microsoft’s proposal substantially undervalues Yahoo! including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments. The Board of Directors is continually evaluating all of its strategic options in the context of the rapidly evolving industry environment and we remain committed to pursuing initiatives that maximize value for all stockholders.”

Microsoft to Yahoo :

“It is unfortunate that Yahoo! has not embraced our full and fair proposal to combine our companies. Based on conversations with stakeholders of both companies, we are confident that moving forward promptly to consummate a transaction is in the best interests of all parties.

We are offering shareholders superior value and the opportunity to participate in the upside of the combined company. The combination also offers an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market.

A Microsoft-Yahoo! combination will create a more effective company that would provide greater value and service to our customers. Furthermore, the combination will create a more competitive marketplace by establishing a compelling number two competitor for Internet search and online advertising.

The Yahoo! response does not change our belief in the strategic and financial merits of our proposal. As we have said previously, Microsoft reserves the right to pursue all necessary steps to ensure that Yahoo!’s shareholders are provided with the opportunity to realize the value inherent in our proposal.”